Social Media: why every ‘like’ is a click at your mental health

When you have good news what’s the first thing you do? Call your parents? Jump up and down? I bet in your top five thoughts of how to react you’re already drafting up the glorious Facebook post that will be the envy of all your friends. It will rake in the likes.


Courtesy of Monster Social


You’ve got a new job? Graduated? Started a new relationship? Your pet did a cute little stretch?

It’s not a thing until it’s a ‘Facebook official thing’

Why is virtual attention so addictive? Is it because you can watch the likes roll in and physically count how many people ‘like’ your news? Why do would rather have a like than a congratulatory hug? Fuck knows, but it’s kind of sad.

This didn’t make me happy – made me feel a little pathetic

Science has proven that there is actually a reason behind this need that we all have – social media feels good. Anything that feels good we repeat. And repeat. It’s been described by Cosmopolitan as a physiological high. Facebook is the drug that we’re all hooked on and not judged for so why would we ever stop?



Emma Kenny, a psychologist, told Cosmo that: “It’s a reward cycle, you get a squirt of dopamine every time you get a like or a positive response on social media,”. Doesn’t sound so great when you put it like that…

This theory has been heavily researched because people (and a lot of them, including me) are starting to worry about the devastating effect this need for ‘likes’ may have in the long term.
A recent study confirmed all our fears about social media and proved that the same brain circuits activated by eating chocolate and (more worryingly) gambling are also switched on when a person receives a large amount of ‘likes’.

What about those posts that aren’t showing off?..

People have also begun to take to the internet to share not just the good but the bad, sad and ugly. Studies have also found that people are just as likely to share difficult sides of their lives aswell as the highlights – as these also open the threshold to a flood of notifications. “Your pet died? But I didn’t see it on Facebook…” (yes this has been an actual sentence before).

Now, this isn’t saying that all those sharing their losses and bad experiences online are attention seeking narcissists – otherwise I’d have to include myself in that. The psychologist who spoke to Cosmo also said:

“For life events like grief, sharing it online can be an empathic experience,” she says. “By posting it online you don’t need to tell anybody else, everyone knows, and the people who care enough will get in contact. It can be really cathartic to have people reaching out and supporting you.”

So is this all really that worrying? The answer to that is a big fat YES!

Most of us have been guilty of deleting posts or photos because they didn’t receive what we deemed ‘enough attention’ online. Who has scrolled and seen a “whoops, Facebook deleted this earlier” post? Noone ever buys that little line.

Are these enough likes? Because I’ve got no comments either…


Back in the day when Instagram would list names until your photos reached 11 likes times were really tough – the pressure was on. It’s not whether you like your photo but how your followers react to it.

Are we all destined to become narcissistic social media ‘psychos’?

Not if you can separate the virtual world from the real world and monitor your behavior. Don’t take likes and comments as fact! When people comment on your posts they are putting in as much effort as you do with others – most of the time this isn’t very much. So don’t take anything too personally. You like the photo? Load it – and not just at ‘peak times’.

20427896_1895497307376503_670615367_nSocial media is the modern day. If you’re not on it are you even relevant? How do you plan, like, anything?

There are many benefits and opportunities from sharing online – relationships can help be maintained long distance and isolated people can socialise comfortably and quickly.

But, and this is a big old but, social media has its down sides like all great things. Chocolate has carbs and social media has mental health. Our mental health.

A recent report suggests that there’s a risk it can actually increase loneliness in certain circumstances; more than two hours of social media use a day, the study found, doubled the chances of a person experiencing social isolation rather than reducing it.

“With young women, the pursuit of perfection is becoming a major problem,” says Kenny. “When you’re reliant on social media, it can increase insecurity issues and create a sense of paranoia. It can increase depression and enable us to feel like other people’s lives are so much better than ours.

We’ve all become social media savvy – psychologically training ourselves every day to display our ‘perfect lives’ and post at the best possible times ready to reap the return of countless ‘likes’. How much is the right amount of ‘likes’? Should we not be focusing on liking ourselves?

Will YOU now change your social media habits?

Now, all that said, go follow me on Instagram/Twitter.


18 thoughts on “Social Media: why every ‘like’ is a click at your mental health

  1. I do love this post! I agree that we should chill sometimes with the social media and it’s definitely good to make plans and see real life people! But I can’t help but feel that as much as we do it for the attention that it’s a great thing that we can go online and have 10+ strangers be proud of us, it’s like a little boost from people you may not even know yet :’) Shan | xx

    Liked by 1 person

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